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ToF Credit Card Email Refresh Rewards and Open Count Campaign
Project type
ToF Credit Card- Refresh Rewards and Open Count campaign
Date
February 2025
Location
USA
Hypothesis:
We believe in refreshing these highly conceptual, playful balance transfer emails to align with the new brand guidelines will result in lifts to both engagement and efficiency.
Main messages:
Email 1- Balance Transfer Rewards
Save on interest payments and earn rewards with a Balance Transfer rewards card.
Concept: Balance Transfer Lane
Email 2- Balance Transfer Open Count
A Balance Transfer card could help you simplify your monthly payments as you pay off Credit Card debt.
Concept: One Bill. Less Stress.
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