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Personal Loans Prime Access Email Campaign
Project type
Personal Loans Prime Access Email Campaign
Date
March 2025
Location
USA
Hypothesis:
Stronger "Why personal loans?" claims would help make it more relevant to this segment and offer term comparison proving flexibility will improve ToF (Top of Funnel) email revenue.
Main message 1: A personal loan can help you accomplish your goals without having to use your savings.
Main message 2: A personal loan is a flexible way to help you accomplish your goals.
Concept (Mailer 1 & 2): Word Search
Concept (Mailer 3): From one day to today.
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