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Credit Karma New Credit Card Email
Project type
ToF Email campaign refresh
Date
January 2025
Location
USA
Top of Funnel notification revenue-audience expansion
Hypothesis:
For the new-to-credit audience, we believe that acknowledging their new and growing financial history, alongside additional value propositions for a new card, will increase the relevancy of this message-incentivizing more members to apply.
Main message:
Continue your credit journey with a new card. If you maintain your current spending habits, you can keep building and get more benefits.
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