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CAMM Activation Test#1-Account Focused Campaign
Project type
Email campaign
Date
February 2025
Location
USA
Hypothesis:
For members with open credit card trade-ins, we believe that brief and direct notification emphasizing peace of mind and financial achievement will result in activations because it addresses their emotional needs and connects the product to their desire for financial progress.
Main message:
Linking your account on Credit Karma brings you peace of mind by letting you easily track your finances, all in one place.
Concept: Stress-free Spending
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